Back in 2011, Watsons Taiwan debuted its first official online store in Yahoo! Supermall to capitalise the untapped market potential, and achieve a remarkable 100% year-on-year sales increment in 2013. Highly anticipated by the market, Watsons also unveiled its own eStore in Taiwan last year, being the first health & beauty operator to establish a direct eCommerce channel in the market. Over the past year, all online stores have achieved an encouraging performance , impressive growth in traffic and market share was coupled by 100% growth in Own Brand product sales.
Watsons will keep a pulse on the market by enhancing the different touchpoints of customer’s shopping journey, in its physical shops, online stores and mobile platforms, to embrace and refine the “Customer 360” strategy for better shopping pleasure.