Purpose and Commitment

Our Purpose

SMILE is the universal language of LOVE that have no boundaries across cultures and races.
It brings people together, making them feel confident and hopeful.
For 180 Years, A.S. Watson upholds a clear purpose –

To put a smile on our customers’ faces

Whether it was giving free medicines to the underprivileged in the past,
or protecting people’s health during COVID today,
It is our proud heritage and continuous commitment to bring a smile to everyone.
Together, we shape a better planet and a better tomorrow with smile.

Learn more about the Social Purpose of Our Brands


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Our Commitment

At ASW, Corporate Social Responsibility is about our passion and commitment to give back to our global community and create a healthier and more sustainable world. Together, we task ourselves to deliver our social responsibilities under four pillars – Our Community, Our Customers, Our People and Our Planet.

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Learn more about our CSR initiatives in Hong Kong, our home city.


The United Nations Sustainable Development Goals

The United Nations Sustainable Development Goals (SDGs) were introduced in 2015 to unify companies, governments and NGOs under the same set of 2030 sustainability goals. ASW supports the SDGs and has mapped them with our own activities in Our Community, Our Customers, Our People and Our Planet.

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CSR Reports