Innovation is one of AS Watson’s corporate brand DNAs. Whether it’s coming up with new ideas or finding new ways of doing things, every day we strive to work smarter, create more value for our customers, and deliver better results for our shareholders.

Our Vision for Human and Gen AI Collaboration

At AS Watson, Gen AI is not about replacement; it’s about partnership. Our vision is to “Grow as One” – where technology elevates human potential. With Gen AI, we can move faster in response to market shifts, work smarter across every department, make sharper, data-driven decision, create more personalised experiences for customers and think more creatively in campaigns and product development.

Innovation thrives on collaboration around AI. We encourage cross-functional projects, open sharing of ideas, and make AI part of how the whole organisation works – not a siloed initiative. To accelerate this journey, we’ve launched the Gen AI Sprint Programme which empowers teams to integrate AI into daily workflows, supported by training and functional communities that drive innovation across the business.

The future of retail will be powered by AI, but guided by humans. Success will come from blending machine intelligence with human intuition to create experiences that feel personal, not programmed.

Placing innovation at the heart of our strategy, the Group continues to cultivate a culture of innovation and identify opportunities to optimise services and enhance our customers’ shopping experiences.

We Welcome New Ideas

We value your opinion. If you have any ideas that could help us to put a smile on our customers’ faces, or help us to work smarter, please share them with us through the Innovation Application Form.