As the world’s largest international health and beauty retailer, A.S. Watson sets O+O (Offline Plus Online) as the new standard of retail. The O+O strategy is not about having physical stores and also an online store. It’s an ecosystem that is powered by technology, big data and artificial intelligence.
To be able to deliver O+O with excellence, it’s a combination of our extensive 16,000+ physical store network as core touchpoints, our 140,000-strong customer service workforce, integrated with digital platforms, 100+ eCommerce platforms, and very importantly, the customer connectivity with our base of 139 million loyalty members. Capitalising on the in-depth and sophisticated customer insights, we are able to provide the most personalised O+O experience which not only delivers the best offer to our customers, but also growth to our business.
From a traditional local dispensary to a leader in O+O retail, what have driven us to grow fast are our intense focus on customers and agility – a determination to accelerate our digital transformation to strengthen customer interaction across all online and offline channels. This unique O+O bstrategy drives us to bring customers a healthier and more beautiful life and delivers our promise – to put a smile on our customers’ faces.