Quality customers services is one of the most important drivers of reputation in the retail industry. ASW always strives to put a smile on customers’ faces by providing excellent service that always meets or exceeds customer expectations. Doris Lee, the store manager of Watsons Taiwan, was honoured the Outstanding Store Manager Award from 210 competitors in the Chain Store Oscar Award held by Taiwanese Chain Stores and Franchise Association (TCFA). Her exemplary performance and positive attitude at work earned her the top accolade.
Watsons Taiwan co-launched the “Like a Girl” campaign with P&G to raise awareness of gender equality, encouraging teenage girl in Taiwan to break gender stereotypes and daring them to be who they want to be. During the campaign, for every Whisper product sold, Watsons and Whisper donated NT$1 to underprivileged girls football teams. Managing Director of Watsons Taiwan also shared her experience as a business veteran on how to build self-confidence.
Watsons Taiwan volunteers supported Children Are Us Foundation before Mid-Autumn Festival, working alongside individuals with intellectual disability to package mooncakes in the Foundation’s workshops in Taipei, Hsinchu and Kaohsiung. Celebrating the spirit of sharing, donation collected from staff went to the 265 boxes of mooncakes gifted to indigenous children living in remote areas.
Watsons Taiwan collaborated with the Centers for Disease Control (CDC) of Taiwan to launch a travel health campaign, where Watsons’ PX consultants were on hand to answer the public’s questions about precautions against diseases while travelling. Moreover, articles and information about travel health were distributed via direct mail and promoted on social media.
In its effort to encourage Taiwanese to become more active and healthy, Watsons Taiwan launched their #GETACTIVE event on World Health Day with a massive pound fit jam, inviting consumers to try the latest global fitness phenomenon that is inspired by drumming. This was followed by a Zumba party that saw 2,000 participants get fit together.
Watsons Taiwan staged its Love Your Lungs CSR event with a mission-based game that was highly engaging. Hundreds of people attended the fun and informative event which was held to promote lung cancer prevention. In further support of the cause, Watsons donated TWD1 million to the Formosa Cancer Foundation.
The Taiwanese government co-operated with 39 Watsons stores to make them friendlier venues for customers with Dementia. Store staff underwent training on how to handle the symptoms of Dementia in customers and in-store events were held to raise awareness of the plight. Posters and booklets were also available in the stores, to communicate medical tips on how to care for loved ones with Dementia.
Watsons Win Six “Top 10 Retailer” Titles in Asia Markets
A.S. Watson Group (ASW) has won the “Top Ten Retailer in Hong Kong – Gold Award” in the Retail Asia-Pacific Top 500 Awards 2017 organised by Asia Retail Publishing. The Group’s flagship brand Watsons was ranked high amongst other retail companies in five markets, including Malaysia, Taiwan, Thailand, Singapore and the Philippines, while Watsons China also won the Asia Top Ten retailers in Health & Beauty category.