“imew” Just Arrives Watsons

Tuesday February 8th, 2022

Watsons has just launched a new exclusive range “IMEW” in Hong Kong and Malaysia, and will further roll out in the markets of Taiwan, Thailand, Singapore, Philippines and Turkey.

The brand implies “I am new” to sync with GenZ’s desire on new things. Customers can mix their own perfect formula to match their own needs and skin type, enjoying a new skincare customisation experience.