Kruidvat Netherlands marks its 50th anniversary in 2025, celebrating half a century as the leading health and beauty retailer in the region. Rooted in its motto, “Always surprising, always affordable,” Kruidvat’s journey from a modest 85-square-metre shop to nearly 1,300 stores and over 28,000 employees in Kruidvat and Belgium is a testament to its innovation, inclusivity, and ongoing commitment to making healthy, beauty, and wellbeing accessible to everyone.