Asia’s Leading Health and Beauty Brand Watsons Launches in Vietnam

Wednesday January 16th, 2019 A.S. Watson GroupAll BrandsAll MarketsAsiaVietnamWatsons

Watsons, the leading health and beauty brand in Asia and Eastern Europe, opens its first flagship store in Ho Chi Minh City, Vietnam.

Watsons currently operates over 7,200 stores across Asian and European markets, offering a wide range of quality health and beauty products. Vietnam is the 13th operating market of Watsons, helping our customers to Look Good & Feel Great and the brand is excited about entering this vibrant market.

Introducing the Leading Health and Beauty Retail Brand to Vietnam
Rod Routley, Regional Managing Director – Asia of A.S. Watson Group, and Chakkaphob Nuangchamnong Business Director of Watsons Vietnam officiate at the store opening ceremony. Watsons believes that it will become a new health and beauty destination for Vietnamese consumers.

“We are very excited about opening our first Watsons store in Vietnam today”, says Mr Routley at the opening event, “Watsons is looking forward to building long term relationships with Vietnamese customers and helping them to ‘Look Good and Feel Great’.

Watsons is the leading health and beauty retail brand in Asia and we will bring our full expertise to Vietnam to create a unique and exciting shopping experience through its Offline plus Online (O+O) platform. As the flagship brand under A.S. Watson Group, Watsons is backed up by global supplier network which enables us to offer exciting new products from international renowned brands; while quality Own Brand and Exclusive products will also be available to Vietnamese consumers to provide a choice of quality products to the increasingly beauty-savvy customers in Vietnam.

Vietnam has a reputation of being a highly connected and trend-aware market and we are sure that our exciting eCommerce platform combined with our advanced technology will bring personalised and attractive offer to the increasingly modern Vietnam consumer.”

One-Stop Online and Offline Customer Experience
Our innovative concept store covers approximately 239 sq.m., creating a modern health and beauty shopping experience. Showcasing a wide range of Skincare, Make-up and Dermaskin Brands, the store will have over 6,000 products which will be complimented by our online offering of over 8,000 products over time. The highlight of the store will be the large make-up station that will allow consumers to try and play with products in a very personal way.

The physical and online Watsons stores will ensure consumers with 24/7 access to a wide range of products anywhere through its website, mobile app or stores.

Exciting Membership Benefits – Limited Time Offer for FREE
Watsons will immediately launch its very successful membership program in Vietnam. The Watsons Card will provide a variety of benefits and tailor-make offers for Vietnamese customers while allowing Watsons to connect with customers in a way very relevant to them. Customers can enjoy point redemption, personalised offers and special events exclusive to members.

Membership normally costs 70,000 Dong. To welcome our customers and let them enjoy the member benefits, membership will be offered to customers free-of-charge if they register in-store or online during the launch period.

Mr Routley added, “Watsons is confident of the Vietnam market and we will continue to expand to enhance the customer connectivity, we take pride in allowing the Vietnamese customers to ‘Look Good Feel Great’ by bringing more quality products and service to them.”