ChromaDex Supplement TRU NIAGEN® Stays Exclusively Available at Watsons

Thursday August 26th, 2021 A.S. Watson GroupAll BrandsAll MarketsAsiaHong KongSingaporeWatsons

TRU NIAGEN® exceeded 1.3 million bottles of consumption by Watsons customers since launch in 2017. A dietary supplement from innovator ChromaDex that promotes metabolic reactions in cells by significantly boosting NAD+ (nicotinamide adenine dinucleotide) continues to see increasing popularity and loyalty in Hong Kong. Watsons is the first retailer to introduce this innovative product exclusively four years ago, and the exclusive partnership will extend for another three years.

Malina Ngai, CEO of A.S. Watson (Asia & Europe) is delighted with the partnership extension, “We are committed to sourcing a good selection of effective healthcare products for customers from around the world. Since we launched TRU NIAGEN® in Watsons Hong Kong in 2017, we have received very positive feedback from customers on its effectiveness. Customer profile for the brand sees a good mix of female and male customers, and it covers all generations, with a surprising 21% of them being GenY and GenZ.”

According to a recent research, the global dietary supplements market size is expected to reach USD272.4 billion by 2028. It’s expected to expand at a CAGR of 8.6% from 2021 to 2028 . The COVID outbreak has increased the demand for immunity-boosting products across the globe, which is expected to continue to grow at a higher rate, so this extended strategic partnership came at the right time.

Ngai continues, “I am excited to extend our exclusive partnership with ChromaDex as this is a proven, safe and effective way to significantly boost NAD+ and helps customers achieve healthy aging. The demand surged in the past year as the global pandemic has stimulated more customers to look for dietary supplement to help them stay healthy.”

Riding on the success in Hong Kong, the partnership further extended to launch the product in Singapore in 2018. To meet the needs of beauty lovers, Watsons and ChromaDex co-created TRU NIAGEN® Beauty in Hong Kong last year to help customers stay beautiful and repair and revitalise their skin from inside out. The products have been well-received and achieved over 60% year-on-year growth. TRU NIAGEN® Beauty is also available in Watsons Singapore.

Rob Fried, CEO of ChromaDex, comments on the partnership, “We are grateful to Watsons for their commitment to the TRU NIAGEN® brand and for their collaboration in promoting to more customers. To further meet the surging demand, we have recently launched an advanced version of TRU NIAGEN® in Watsons online platform for subscription. Each capsule contains 300mg of NIAGEN®, our best-selling dosage in the United States, so customers only need to take 1 capsule a day instead of 2 to boost cellular energy and promote cellular repair. We look forward to our continued partnership with Watsons and further product innovation. Having successfully launched TRU NIAGEN® Beauty together, ChromaDex and Watsons will expand the TRU NIAGEN® product line to meet the needs of Asian customers.”

For more details about TRU NIAGEN®, please visit