To support and give hope to children with cleft lip and palate worldwide, ICI PARIS XL donated €1 to Operation Smile for every BE Creative Make-Up Lipstick sold in a 2-month campaign. On the World Smile Day, special social posts were shared to raise awareness on cleft conditions.
Visit campaign website: ICI PARIS XL Belgium, ICI PARIS XL Netherlands, ICI PARIS XL Luxembourg
