The Perfume Shop has taken a further step to protect the environment by introducing the use of plastic-free Natureflex Eco Wrap to swap cellophane wrap for its gift-wrapping service. Made from wood pulp, the new wrap is compostable and fully biodegradable. It is also manufactured in the UK, which can significantly reduce carbon emissions while comparing to the previous plastic one.
The Perfume Shop is the first perfume retailer who uses wood pulp wrap. The Perfume Shop sees sustainability as one of its top priorities, and targets to ensure all packaging is reusable, recyclable or compostable by 2025.