Superdrug celebrates reaching four million Beautycard members after just ten weeks into its launch.
From 29 March 2011, Kruidvat makes shopping at their stores even more lucrative, fun and personal with the introduction of a special loyalty card for all its customers, with personalised offers and points earning for extraordinary gifts.
Kruidvat introduced the loyalty card with the help of Dutch singer Xander de Buisonjé who recorded a song especially for the loyalty card, and singing it to the very first owners of the card at the Kruidvat store in Almere.
May 2011 saw Superdrug launch its first ever loyalty card – the Beautycard launched in all stores on 11 May and offers customers a programme of beauty and health focused rewards.
The Beautycard, which doubles as a handy mirror, has been designed after extensive customer research to ensure it earns its place in handbags, purses and wallets across the country.
The Beautycard can be used to earn points online at www.superdrug.com and in store, and points can be redeemed in store. Customers can also part pay for products with their points, and can choose favourite brands on which to collect extra points during special promotions.
Global effort towards excellent professionalism in customer service
Superdrug breaks into top five of the UK's favourite retailers
Nuance-Watson (HK) pioneered its eco-friendly “Save & Preserve” programme in 2007 and further intensified its environmental efforts by launching the Green Poster Design Competition in 2008.
This year, the company took another giant leap forward and organized the second Green Poster Competition for not only tertiary design students in Hong Kong but also global travelers at Hong Kong International Airport (“HKIA”) to foster the “green” power and ensure the green message is heard around the world!
The competition had two tiers: School competition was opened to local tertiary institutions and design schools. In addition, there was Open competition for travelers at HKIA. Ultimately, it attracted over 100 high quality entries coming from Hong Kong tertiary schools and many travelers from Hong Kong, Guangdong, Shanghai, Indonesia and even Europe1.
