MoneyBack Collaborates with 3 Hong Kong to Launch MoneyBack@3 Customer Reward Programme

Friday April 8th, 2022 A.S. Watson GroupCorporate AnnouncementHong Kong

MoneyBack, Hong Kong’s leading member reward programme, and 3 Hong Kong, the mobile arm of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; stock code: 215) today announced a collaboration to launch MoneyBack@3 customer reward programme. This will be kicked off by the “Happy Share of 20 Million MoneyBack Points Game” promotion campaign to encourage customers to link up their My3 App and MoneyBack App accounts and accomplish designated tasks, earning MoneyBack Points and enjoying great deals.

3 Hong Kong Joins MoneyBack Member Reward Programme
Customers can Pay Monthly Plans with MoneyBack Points

3 Hong Kong today became one of MoneyBack’s retail partners to deliver an array of lifestyle privileges to customers. MoneyBack members can earn points from various merchants where they can redeem cash discounts for monthly bill payment or purchase of smartphones, accessories and smart living products, digital lifestyle services and data packs. MoneyBack members can earn MoneyBack Points at 3 Hong Kong by subscribing to services, renewing services, paying monthly bills, referring friends as well as buying or recharging SoSIM prepaid cards. Furthermore, customers using 3 Hong Kong’s services for a longer time will be awarded more with a multiplier on the points earned#.

The MoneyBack@3 customer reward programme will gradually bring customers surprises like birthday privileges, shopping discounts and tailored special activities to earn MoneyBack Points. Stay tuned.

Andrew Yau, Vice President of Consumer Marketing of Hutchison Telecommunications (Hong Kong) Limited, said: “Earning reward points has become the habit of consumers nowadays. We have launched the MoneyBack@3 customer reward programme together with the innovative “Happy Share of 20 Million MoneyBack Points Game” to encourage customers to join the programme by sharing 20 million MoneyBack Points. With customers earning Points at 3 Hong Kong and paying with them here, this will help us build closer customer relationships. The collaboration will also bring synergy to both brands and deliver more surprises to our customers.”

Mandy Ng, Customer Director of MoneyBack and Chief Customer Insights and Analytics Officer of A.S. Watson Group, said: “This year marks the 15th anniversary of MoneyBack. We are thrilled to have 3 Hong Kong joining MoneyBack as it represents another milestone to expand our member reward programme. With the launch of MoneyBack@3 customer reward programme, MoneyBack members now can earn and burn points upon spending at 3 Hong Kong, which enhances our exclusive O+O shopping experience and provides a series of rewards for our members across different platforms anytime. “Happy Share of 20 Million MoneyBack Points Game” is just a kick-off promotion campaign. We will continue exploring more attractive offers for our members as our thanks to their support.”

20 million MoneyBack Points for 3 Hong Kong customers
To celebrate the launch of MoneyBack@3, 3 Hong Kong kicks off the “Happy Share of 20 Million MoneyBack Points Game” for all customers. Starting today until 18 May, 3 Hong Kong postpaid customers including individual accounts and corporate staff accounts who link-up their MoneyBack accounts in My3 App will be rewarded 500 MoneyBack Points*.

Furthermore, customers will get a share by accomplishing designated tasks, including updating email contacts, buying smartphones, accessories and prepaid SIMs at outlets, at My3 App, 3 Hong Kong website, 3Shops, 3 Hong Kong@Fortress and 3|DigiLive shop-in-shops. The more tasks accomplished by customers, the more shares they will receive. The amount of MoneyBack Points shared depends on the number of shares collected. The results will be announced on 1 June 2022.

*10,000 quota will be offered on a first-come, first-served basis.
# This will be launched soon, with details to be announced later.