Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality. These mascots connect with customers in fun and meaningful ways - from promoting wellness and sustainability to celebrating smart shopping and everyday care.
Captain MB and Coin B
Captain MB finds deals quickly and Coin B shares rewards generously. Together, they make saving fun and easy.
Best Guy and Easy
The egg-shaped mascots, Best Guy and Easy, represent health, simplicity, and daily essentials with a friendly and modern design.
ForteBee
A tech-savvy superhero who helps customers live smarter with speed, care, and innovation.
Wello
Wello promotes wellness and positivity with a playful spirit and vibrant look across Watsons’ online platforms.
WatsBag
WatsBag, a green shopping bag who loves fitness and learning, connecting with customers in a caring, energetic tone.
Unik
Unik spreads joy and inclusivity through festive campaigns and sustainability initiatives, bringing Watsons’ values to life.
Green Buddy
Green Buddy encourages eco-friendly habits with a fun-loving personality, making sustainability easy and engaging.
Watsy
A helpful digital bestie with a shopping bag, solving health and beauty needs.
Wink Doll (N’Wink)
A girly, energetic mascot from Line stickers, Wink Doll is featured in store openings and activations.
QuQi
QuQi is a lucky cat who shares daily fortune quotes, spreading wellness and positivity to customers.
Watsonese
Watsonese, a cheerful gift box mascot, symbolises joy, self-care, and delightful surprises at Watsons.
KOKO
A warm-hearted mascot showing gratitude and connection, turning value into love for loyal customers.
Aaf
Aaf is a wise, quirky shopping expert who brings humour, care, and trusted advice to every customer.
Studley
Studley is a lovable dog who represents trust, care, and friendliness in health and beauty.
Penny
Penny reminds shoppers to save smartly. She’s cheerful, savvy, and inspired by the iconic Savers tick.
WatsBottle
WatsBottle represents purity and care, celebrating Watsons Water’s sustainability efforts.
