Doing Good Feels Super

At Superdrug, Doing Good Feels Super defines who we are and drives what we do. As a Health & Beauty retail market leader, we aim to make a real impact to the world and those around us, creating a better future through our sustainability practices for the planet we call home.

As an essential retailer, our service is an integral part of our local communities, making a real difference to national health and wellbeing. We are here to support our customers and help them thrive.

We nurture and develop talent, making sure they feel supported and included at all times. We treasure colleagues putting time and energy into their profession to deliver That Superdrug Feeling, and we are proud as an incredible Superdrug family.

We pledge to provide the best health & beauty experiences, ensuring our customers are valued and respected in-store or online. We guarantee our customers experience That Superdrug Feeling everytime with a big smile.

We champion the belief that delivering accessible retail shouldn't cost the earth. We provide everyday health & beauty that is kind on price AND to the planet.

Doing good is super, and feels super!

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Learn more about Superdrug CSR Report 2021