Superdrug Improves Skin Type Inclusivity

Superdrug Improves Skin Type Inclusivity

Thursday June 2nd, 2022 All BrandsAll MarketsEuropeSuperdrugUnited Kingdom

Superdrug has pledged to increase SPF and sunscreen testing on darker skin tones by up to 35%, in an effort to improve skin type inclusivity for customers.

The skincare industry has focussed their testing on skin types 1-3 which often meant only 4% of testers with skin types 5 and 6 were included. But Superdrug are leading the way by extending this index to 35%. This ground-breaking move follows Superdrug’s Shades Of You campaign in which it has pledged 10 industry-leading commitments to make actionable changes across the business.