The Perfume Shop has launched its largest perfume bottle recycling service as part of its focus on sustainability and on-going commitment to combat unnecessary perfume bottle wastage. Having pioneered the first of its kind perfume bottle recycling and reuse initiative since 2018, this year, The Perfume Shop now extends this recycling service by launching a recycling unit in every store. Customers who return an empty perfume bottle for recycling could also enjoy a special offer for their purchase instore.
In addition, for every bottle recycled, The Perfume Shop will plant a tree in partnership with Eden Reforestation Projects. Since the beginning of the partnership with Eden Reforestation Projects in 2021, The Perfume Shop has recycled almost 7,300 empty perfume bottles and planted over 390,000 trees to build a sustainable world together with customers.