Watsons Launches Regionwide Recycling Programme with L’Oréal

Watsons Launches Regionwide Recycling Programme with L’Oréal

Monday June 6th, 2022 All BrandsAll MarketsAsiaHong KongWatsons

In celebration of World Environment Day, Watsons is extending its regionwide recycling programme to Hong Kong in partnership with L’Oréal. This rides on the hugely successful launch of recycling programmes in Taiwan, Thailand, and Indonesia.

Watsons Hong Kong has partnered with L’Oréal to roll out the ‘Beauty for the Future’ recycling campaign. From now on, customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skincare tubs, and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards in the city’s largest loyalty platform MoneyBack.

Once collected, V Cycle will break down the wastes, separate them by materials, and work with local partners to transform them into new raw materials. The scaled-up campaign goal is to collect 250,000 containers in the 12 months following the official launch, which is equivalent to the height of two Mount Everests when stacked up.

“At Watsons, we believe Going Green is The New Beautiful. We made it our purpose to do the right things for our customers and the planet. Sharing a common sustainability vision with L’Oréal, we appreciate this Beauty of Recycling partnership in the region to educate customers as well as engage them in action so that together we can create a bigger impact to the planet today and tomorrow,” said Malina Ngai, CEO of A.S. Watson (Asia and Europe).