Watsons Opens “Play Glam” Concept Store in Tuen Mun

Local First 24/7 Tap & Shop Leads the Future Trend of Digital Retail Experience
World-renowned Beauty Brands Lineup with AI Technology at Makeup Zone

As Asia’s leading health and beauty retailer, Watsons has been striving for innovation reform on retail technology, and flexibly integrating technology with retail to achieve Offline plus Online (O+O) innovation to brings excitement to the younger generation. The 4,500 sq.ft. Watsons “Play Glam” Concept Store at Tuen Mun Town Plaza grand opened today, offering various customer interactive experience zones, world-renowned beauty brands lineup at Makeup Zone, with various technologies and smart devices to enrich shopping interactivity and enjoyment for customer experience.

Mr. Dominic LAI, Group Managing Director of A.S. Watson Group shared, “Watsons Hong Kong “Play Glam” concept store coincides with the Group’s 15,800th store opened worldwide. As the leading health and beauty retailer in Asia, we had been the No. 1 Pharmacy/drugstore brand in Asia for the 11st consecutive year*, leading the industry to offer quality products and services to our customers.”

Digital Store Design & Professional Team Enhance Shopping Interactivity
The new Watsons “Play Glam” concept store features various customer interactive experience zones in the new store, including 24/7 Tap & Shop self-service station, LED Runway and Meitukey skin analyzer in the makeup zone, bringing each customer unique smart shopping experience. it offers more than over 15,000 products from 7,100 health and beauty brands, and a professional team consists of pharmacists, dieticians, Chinese medicine practitioners is devoted to creating a full range shopping experience to customers via O+O model.

Local First 24/7 Tap & Shop Self-Service station, Shopping All Way Round
Watson introduces local first 24/7 Tap & Shop self-service station where customers can purchase and order products with the digital screen anytime, and pick up products at selected stores to enjoy the convenience of shopping. Tap & Shop offers more extensive product varieties, complementing the limited stock in stores and offering more options for customers, which helps the store actively achieve the O+O strategy.

Meitukey Skin Analyzer Adopts A.I. Technology for Comprehensive Skin Analysis
As the brand new “Play Glam” concept store, Watsons targeted the needs of the beauty lovers, introducing Meitukey skin anlalyzer at the makeup zone, professionally analysing your skin conditions with A.I. technology, and providing personalized advices and product recommendations for users, providing one-stop services to optimize customers’ beauty shopping experience. The skin tester can identify subtle flaws such as pores and capillaries etc. Customers may also create a personal skin testing profile in the device, in order to monitor their skin conditions.

World-renowned Beauty Brands Lineup at Makeup Zone
Watsons exclusively introduces world-renowned beauty brand such as Marionnaud Paris from France, SOFINA from Japan, and Korean coloured contact lens brand, MIMA, providing customers with various shopping options. Besides, the new store introduces “Lip Bar”, where customers could try on over 100 lipsticks to create diversified makeup styles.