A.S. Watson Group Appoints Chief Smile Officers to Promote Mental Wellbeing as It Kicks Off its 180th Anniversary With Global Smile Campaign

A.S. Watson Group Appoints Chief Smile Officers to Promote Mental Wellbeing as It Kicks Off its 180th Anniversary With Global Smile Campaign

A.S. Watson Group, the world’s largest international health and beauty retailer, announced the launch of ‘Global Smile Campaign’, as the kick-off event to mark its 180th anniversary in 2021.

The theme of the campaign is ‘Smile Inside-out’, with the purpose of “putting a smile on customers’ faces”, a notion that has been with the business from the very beginning of its establishment. The campaign will be rolled out to over 15,800 stores, across the Group’s 12 brands that are operating in 25 markets around the world.– read more