AS Watson Group has worked closely in partnership with brands to help them penetrate specific demographics or enter new markets. Recently this has included Jeffree Star Cosmetics launching exclusively at ICI PARIS XL in Europe, while in Asia we saw a continuing long-term partnership with Maybelline at Watsons Thailand. Both of which, led to a successful and targeted result.
AS Watson Group (ASW), the world’s largest international health and beauty retailer, hosted the first-ever ASW Technology Partner Day event in Hong Kong and announced to continue with its Technology Partnership programme in order to build a network of technology expert partners which helps accelerate digital transformation.
A New Business Model that Seamlessly Integrates Social media and Retail is Built to Enhance Online and Offline Interaction with Customers
AS Watson Group organised the Project LOL Elderly Visit, a highlighting activity of Global Volunteer Day 2018, with the support of 950 volunteers from the Group’s business units and 45 business partners to visit more than 1,800 singleton elderly in Hong Kong on 14 October 2018.
To support Operation Smile which provides free and corrective surgery to children with cleft conditions, AS Watson Group and its business units launch Give a Smile Global CSR Campaign and organise different activities to educate employees and customers about cleft conditions as well as raise funds for the cleft children, giving them new smiles and fresh hope.
AS Watson (“ASW“), the world’s largest international health and beauty retailer, partnered with Procter & Gamble (P&G), one of its long-term global strategic partners, to deliver strategies for product launches that address their objectives through its global customer base, data insights, digital tools, resources and expertise.
