To celebrate International Men’s Day, Superdrug offered male grooming experiences in their head office concierge and café spaces, with the help of L’Oréal, Gillette and Phillips. Male colleagues were treated to free shaving services, along with a chance to win prizes by taking part in other fun activities, such as darts and foosball competitions.
They also celebrated with male colleagues all across Superdrug by posting a series of interviews and blog posts on the internal communication platform, where they shared their experiences with mental health, their journey with Superdrug and more.
Superdrug has always been passionate about lifting women up to reach their full potential. For the second year, Superdrug sponsored the Women in Business category at the local Business Awards in their head office hometown of Croydon. The awards saw 450 local businesses come together to celebrate the achievements of leaders and innovators. The winner of the Women in Business category went to Julie Agbowu, CEO of All Inclusive Training.
A.S. Watson (“ASW“), the world’s largest international health and beauty retailer, partnered with Procter & Gamble (P&G), one of its long-term global strategic partners, to deliver strategies for product launches that address their objectives through its global customer base, data insights, digital tools, resources and expertise.
Taking a new approach to communications Superdrug promises a whole new ballgame
Superdrug has launched a Little Vegan Pop-Up Shop in London to cater for the growing interest in veganism. The store has more than 1,000 vegan products – from haircare to foot spray and everything in between.
Superdrug opened its 800th store in the UK, marking an important milestone of A.S. Watson Group (ASW) in the market. The new store located in Edge Lane in Liverpool, which is one of Superdrug’s new retail park formats and this bigger space allows the full range of products to be showcased and with focus to make up brands.
In 2016, Superdrug launched the #ShadesOfBeauty campaign to give voice to women of colour and help them find products on the high street. A number of activities have since been rolled out, including signing TV presenter June Sarpong as ambassador and tweaking the #ShadesOfBeauty microsite to make it easier for black and Asian women to find products. A year on, Superdrug has introduced over 110 products on the microsite, launched 55 new foundations and offers 80 specialist hair products. For 2018, the campaign plans to include the haircare range in all stores, and explore grooming ranges for men too.