Watsons brings Marionnaud luxury beauty experience to Mainland China by launching Marionnaud x Watsons cross-over store in Shanghai and Wuhan. Now, the third cross-over store has been opened in Sunshine Paradise shopping mall in Xian to provide a luxurious shopping experience to customers.
The demand for start-up brands is growing stronger and faster than traditional brands. As the leading retailer in Mainland China, Watsons sets O+O (Offline plus Online) as the new standard for retail, seamlessly integrating offline and online platforms to help start-up brands expand their businesses, reach target audiences and increase sales.
Watsons is proud to announce the launch of over 1,600 Sustainable Choices products both in stores and online. The launch is the result of close collaboration with global supplier partners, including sector leaders Beiersdorf, GlaxoSmithKline, Johnson & Johnson, Kao, L’Oréal, Procter & Gamble, Reckitt, Shiseido and Unilever.
YiMagazine, an influential media in Mainland China, has published the 2021 Most Loved Local Brand ranking and Watsons China ranked No.1 in the Beauty Retailer category, showing the success of Watsons in leveraging its O+O (Offline plus Online) retail strategy to closely connect with its customers.
Watsons is the flagship health and beauty brand of AS Watson Group, with more than 3,900 outlets in mainland China. Over 700 of these are in the Guangdong Hong Kong Macao Greater Bay Area (GBA). In an interview for HKTDC, Malina Ngai, Group Chief Executive Officer of AS Watson Group and CEO of AS Watson (Asia & Europe) shares the company’s experience of operating in the GBA.
The scale of Watsons China’s Give a smile campaign was remarkable. Videos and H5 game were developed to raise awareness on cleft issue and a series of online and offline activities were held to drive donation to Operation Smile. Customers could donate their loyalty points to redeem Smile badges. Volunteers from Watsons China were active to participate in the Give a Smile medical missions to reach out to the cleft patients and their families.
Watsons Water has sponsored quality bottled water throughout the Operation Smile missions in China since 2018. The provision of safe drinking water is essential for the medical volunteer and non-medical volunteer to provide professional service to the children with cleft lips and palates.
