As the world’s largest international health and beauty retailer, AS Watson sets O+O (Offline plus Online) as the new standard for retail.

Retail is not dead, it just needs to be better! Retail is no longer just about selling products, it is about the interaction between people, experience and relationship.

What is O+O Platform Strategy?

AS Watson O+O platform strategy is an ecosystem that is powered by technology, big data and artificial intelligence, not just about having physical stores but also online stores. Different from traditional Omnichannel or O2O model (online to offline or offline to online) from the past generation that drove customers from one channel to another, O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere.

Seamless O+O Retail Experience

To be able to deliver O+O experience with excellence, it’s a combination of our extensive 17,000+ O+O store network as core touchpoints, our 130,000-strong customer service workforce, integrated with digital platforms, 120+ online platforms, and very importantly, the customer connectivity with our base of 177 million loyalty members. Capitalising on the in-depth and sophisticated customer insights, we are able to provide the most personalised O+O experience which not only delivers the best offer to our customers, but also growth to our business.

O+O Customer Connectivity

From a traditional local dispensary to a leader in O+O retail, what have driven us to grow fast are our intense focus on customers connectivity and agility – a determination to accelerate our digital transformation to strengthen customer interaction across all O+O channels. This unique O+O platform strategy drives us to bring customers a healthier and more beautiful life and delivers our promise – to put a smile on our customers’ faces.

O+O changes how we sell, how we serve customers, and even the way we manage fulfilment.

AS Watson O+O Platform Strategy Coverage

• O+O Strategy at ASW: The Future of Retail (Cosmetics Business)
• ASW: Why the Customer-focused O+O model is Key to the Future of Beauty Retail (The Moodie Davitt Report)
• ‘Retail Is Not Dead’ – ASW COO Explains the New Standard for Retail (Inside Retail)
• ASW Sees O+O as the New Standard for Retail (BW Confidential)
• ASW Sets New Standard for Retail with O+O (Marketing Interactive)
• ASW: Forget Physical Versus Online; O+O is the New Standard for Retail (Global Cosmetics News)
• ASW Strengthens O+O Business, Kicks Off 180th Anniversary Celebration (Marketing Interactive)
• ASW Builds Competitive Edge with Data in Fast-moving Retail Industry (Tableau)
• ASW and L’Oreal Launch Virtual Makeup Try-on Service (Inside Retail Asia)
• ASW Boosts Customer Experience Through Agile O+O Replenishment (slimstock)
• ASW’s O+O Customer Spends 3 Times More Than an Instore-Only Customer (Hong Kong Economic Times)
• ASW Plans to Open 1,000 Physical Stores to Deliver its O+O Strategy (Hong Kong Economic Times)
• ASW Sets O+O as the New Standard for Retail (AM730)
• ASW Sets O+O as the New Standard for Retail (Economic Digest)
• ASW Says O+O is the New Standard for Retail (The Economic Observer)
• How ASW Business Grows Amid the Economic Uncertainty? (CY Zone)