Watsons China today announced the launch of a Health Care Zone, both online and in over 1,200 physical stores in 270 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu and Wuhan, as it caters to a surge in consumer interest in health and wellness as a result of the pandemic.
Over the past two years, awareness of health has come under the spotlight for consumers worldwide, and there has been increasing demand for health products that help people look after themselves, both inside and out. According to EO Intelligence’s “2022 Youth Diet and Health Report”, Mainland China’s health care products market was estimated to have been valued at 500 billion RMB in 2021, showing there is huge potential for further growth. Demand for health and wellness products is particularly strong among the younger generation. CBNData’s “Youth Health Consumption Trend Report” shows that 97% of post-90s consumers care deeply about this subject.
Kulvinder Birring, CEO of Watsons China, said, “Watsons is China’s leading health and beauty retailer, with more than 60 million members and more than 200 million users on online platforms, covering 90% of metropolitan women aged 18 to 45. With a deep understanding of the needs of customers, we bring them the best health and beauty brands from across the world. As customers seek out ways to care for their own and their family’s health, Watsons has expanded its business in health products, complementing the makeup and personal care products that customers love, with an aim to become customers’ most-loved retailer.”
Healthy Solutions for Inside and Out
Watsons China’s new Health Care Zone offers six categories of health products, including a variety of vitamin supplements, health foods, skin care products, personal care, seasonal care and health care products. The range currently has almost 1,500 items, and will grow to 1,800 by the end of the year.
The Health Care Zone provides a seamless O+O (Offline plus Online) shopping experience. Besides browsing the Health Care Zone by theme at stores to quickly find the products that best suit their needs, customers can shop on MyStore (Cloud Store) and use the “Flash” delivery service, and receive their order within 30 minutes.
Our upgraded O+O shopping experience means customers can also enjoy one-on-one exclusive consulting services on Enterprise WeChat, instantly connecting with professional health and beauty consultants to obtain personalised health consultation and skin care advice. Customers can also book in-store services, such as health and beauty classes, skin analysis, spa experience and makeup services, through Enterprise WeChat and MyStore, helping customers to live a healthy life from the inside out.
New OPTIMO Brand Centre to Accelerate Brand Growth
Watsons China has established the OPTIMO Brand Centre which helps Watsons’ supplier brands better understand and respond to customers’ needs, and grow their market share. Leveraging a seamless O+O platform and sophisticated data analytic capability, Watsons can use the OPTIMO Brand Centre to help its supplier brands interact with its target customers, understand their needs, formulate a marketing plan and ultimately accelerate business growth.
Kulvinder adds, “Watsons establishes the OPTIMO Brand Centre to fuel the introduction of more high-quality brands and bring more choices to customers. It also gives brands more opportunities to expand its business, creating a win-win-win situation for Watsons, our partner brands and our customers.”