Fortress

To drive sustainable living, Fortress & Caritas Computer Workshop (CCW) jointly launched the market-first Laptop Transformation Programme. Customers can recycle laptops at Fortress, and CCW will help to disinfect the laptops and install basic software, helping to reduce electronic waste and foster social integration. Fortress successfully collected 300 laptops in the 3-month pilot scheme, helping those in need and achieving Fortress’ social purpose – Living Better Together.

AS Watson Group organised the Project LOL Elderly Visit, a highlighting activity of Smile for Good 2021, sharing love and smiles with 2,000 singleton elderly in Hong Kong. With the support of colleagues from PARKnSHOP, Watsons, Fortress, Watson’s Wine and Watsons Water, the elderly enjoyed a wonderful time filled with love, joy and happiness.

In a bid to minimise the pollution to the environment, Fortress has launched the first-in-market laptop recycling programme with Caritas Hong Kong. The programme not only encourages customers to recycle laptops, but also helps train up youth to repair laptops donated to low-income families.

Fortress has partnered with Junior Achievement Hong Kong to launch the Green Retail Warrior Programme. The scheme rewards tertiary students for developing innovative, sustainable O+O retail solutions for the future.

Watsons Hong Kong and Fortress have been supporting Operation Smile for many years to bring smiles and renew hope to children born with cleft lip and cleft palate. Apart from placing donation box at all stores to raise fund annually, the teams regularly launch donation drives to engage customers and suppliers alike. Customers can earn double Moneyback Points when purchasing Fortress brand products and Fortress will donate half of the points on behalf of customers to Operation Smile. In addition, ProPectin will donate HK$50 to Operation Smile for every purchase of ProPectin Apple Pectin 30 sachets at Watsons Hong Kong stores.

Fortress and homeware brand Camel joined hands to launch a series of special edition thermal flasks dubbed “The Colours of Life”, with five colourful designs that capture positive messaging around Life, Happiness, Love, Success and Hope. For every five thermal flasks sold, Fortress donated one vacuum flask and HK$30 to the Association of Hong Kong Nursing Staff to cheer our medical workers on.