Fortress and homeware brand Camel joined hands to launch a series of special edition thermal flasks dubbed “The Colours of Life”, with five colourful designs that capture positive messaging around Life, Happiness, Love, Success and Hope. For every five thermal flasks sold, Fortress donated one vacuum flask and HK$30 to the Association of Hong Kong Nursing Staff to cheer our medical workers on.
The COVID-19 pandemic has so far impacted significantly people’s daily lives and all industries. As an effort to prepare for consumer spending stimulation when the COVID-19 situation eases, AS Watson decides to open up Moneyback, the largest loyalty programme in town, to help all retailers to promote their business for free. The planned campaign is expected to encourage cross-retailer shopping in all 18 districts.
Fortress joined hands with Evangelical Lutheran Church Hong Kong and ran the Student Mentorship Programme for six consecutive years. Nearly 20 students from Po Chiu Catholic Secondary School participated this year. Due to the coronavirus pandemic, it was the first time for Fortress to conduct the programme online. The team introduced the brand story of Fortress and shared job interview skills. The students also had the opportunity to experience smart products from TechLife by Fortress and created a promotional video to learn and foster their interest in the electronic retail industry.
Fortress collaborated with the Evangelical Lutheran Church Hong Kong for the fifth year to bring about its Student Mentorship Programme. This year, 17 students from Yuen Long Catholic Secondary School participated in the 5-day summer placement in Fortress stores to experience the operation and learn practical knowledge of the retail industry. They were also taught about sales techniques, customer service and interview skills. In just a few days, students have more ideas for the coming challenges in their career.
Fortress collaborated with the Hong Kong Family Welfare Society once again this summer, visiting elderly living alone in Kwai Fong and Tai Wo Hau. Bringing Fortress home appliances including fans and rice cookers, 35 volunteers and their children found giving time to senior citizens a meaningful way to end the summer holidays.
Fortress organised an Elderly Fun Day at the Kai Tak Cruise Terminal Park for 20 senior citizens from the Eastern District. Volunteers and participants enjoyed a happy Saturday morning together, practising towel exercises, strolling around the park, and indulging in a delicious lunch at a Chinese restaurant. To cap off a meaningful day, the elderly also received gift bags with hand-made cards written with personal messages from the volunteers.
