Marionnaud Switzerland shared meaningful Christmas gift choices with their customers. Upon purchase of Christmas plush toy and Cajoy SMILE pin, part of the proceeds would be donated to Operation Smile to help the cleft children regain smiles.
Except in-store fundraising activities, Marionnaud Italy partnered with Operation Smile to organise a meaningful event for all office staff. They learnt about the Give a Smile campaign and gave out unique hand-painted tote bags to the patients who received cleft surgeries.
Marionnaud Hungary promoted Give a Smile campaign and raised awareness of cleft lip and palate through different channels. Customers could support Operation Smile by purchasing IOMA and Make Me Happy products.
Thanks customers of Marionnaud France for their huge support to Give a Smile campaign. Through purchasing IOMA and Make Me Happy products and donating their loyalty points, EUR 49,570 was raised in only one month.
Marionnaud Austria raised awareness of cleft lip and palate through social media platforms. Customers could support Operation Smile by purchasing IOMA and Make Me Happy products.
During the Cleft Lip & Palate Awareness week, customers could donate 50 pence to Operation Smile both online and offline at The Perfume Shop.
A wide range of in-store fundraising activities were held across Savers to support Give a Smile campaign and to raise awareness about cleft conditions. Nicole Payne, colleague at Savers, attended the Full Power National Powerlifting Competition to raise money for the cause.
Superdrug ran a donation drive in partnership with Listerine for a month. For every Listerine product sold, 10 pence donation was made to Operation Smile. The campaign will support Operation Smile to provide safe surgery for children born with a cleft condition around the world.
To support and give hope to children with cleft lip and palate worldwide, ICI PARIS XL donated €1 to Operation Smile for every BE Creative Make-Up Lipstick sold in a 2-month campaign. On the World Smile Day, special social posts were shared to raise awareness on cleft conditions.