Global beauty company Amorepacific Group is pleased to announce that it has entered into global strategic partnership with leading global health & beauty giant AS Watson Group, a strategic retail partner with wide and scalable distribution platforms in Asia and Europe both offline and online.
Watsons, the leading health and beauty brand in Asia and Eastern Europe, opens its first flagship store in Ho Chi Minh City, Vietnam.
AS Watson Group has worked closely in partnership with brands to help them penetrate specific demographics or enter new markets. Recently this has included Jeffree Star Cosmetics launching exclusively at ICI PARIS XL in Europe, while in Asia we saw a continuing long-term partnership with Maybelline at Watsons Thailand. Both of which, led to a successful and targeted result.
AS Watson Group (ASW), the world’s largest international health and beauty retailer, hosted the first-ever ASW Technology Partner Day event in Hong Kong and announced to continue with its Technology Partnership programme in order to build a network of technology expert partners which helps accelerate digital transformation.
