A.S. Watson Group Appoints Chief Smile Officers to Promote Mental Wellbeing as It Kicks Off its 180th Anniversary With Global Smile Campaign


A.S. Watson Group, the world’s largest international health and beauty retailer, announced the launch of ‘Global Smile Campaign’, as the kick-off event to mark its 180th anniversary in 2021.

The theme of the campaign is ‘Smile Inside-out’, with the purpose of “putting a smile on customers’ faces”, a notion that has been with the business from the very beginning of its establishment. The campaign will be rolled out to over 15,800 stores, across the Group’s 12 brands that are operating in 25 markets around the world.
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A.S. Watson Group Invites All Retailers and Restaurants to Join Hands in Stimulating Consumer Spending


Free Registration as Partners to its 3.7 Million Members Moneyback Loyalty Programme
Donating 1.8 Million WatsMask as Incentive to Promote Cross-Retailer Shopping

English Key Visual 1024x509 A.S. Watson Group Invites All Retailers and Restaurants to Join Hands in Stimulating Consumer Spending

The COVID-19 pandemic has so far impacted significantly people’s daily lives and all industries. As an effort to prepare for consumer spending stimulation when the COVID-19 situation eases, A.S. Watson decides to open up Moneyback, the largest loyalty programme in town, to help all retailers to promote their business for free. The planned campaign is expected to encourage cross-retailer shopping in all 18 districts. – read more

We Care Masks for Elderly


In response to the rapidly evolving COVID-19 pandemic, Watsons Water initiates the “We Care” programme, and spreads love and care to the elderly at affected communities by donating 50,000 pcs of ASTM level 3 surgical masks to Christian Family Service Centre, in support of their efforts in fighting against the pandemic in East Kowloon area.

Online Live Beauty Advice


ICI PARIS XL introduces ‘Go Instore’ digital service in the Netherland and Belgium, which allows
customers to receive personal online live beauty advice from an ICI PARIS XL beauty advisor without going to physical stores during the pandemic, while their privacy is respected. The service seamlessly connected online with offline to enhance the customers shopping experience.

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450,000 Masks for Elderly and School Students in Need


A.S. Watson Group and Watsons Hong Kong donates a total of 450,000 pieces of surgical mask to elders and school students in need.

We distribute 150,000 pieces of surgical mask to vulnerable elders in 10 districts through our social networks with Hong Kong YWCA, YMMSS, St. James’ Settlement and Hong Kong Christian Service to save them queuing for hours for the masks amid the pandemic.

The Group also extends the masks donation to more beneficiaries by donating 300,000 pieces of kids masks to the primary school students in need to get them prepared for school resumption after suspension over 4 months. In view of the shortage of kids face masks in Hong Kong, we has been working tirelessly to source face masks from all over the world in order to help the underprivileged students and their families with the face masks they need most now. Volunteer team also help repack the masks in small bags for easier distribution.

Superdrug Nurses Join NHS As Volunteers


Superdrug nurses volunteer at the NHS to help the vulnerable amid the coronavirus crisis. Superdrug deploys 102 professional nurses to directly support the NHS in the fight against Coronavirus, while their salaries will continue to be fully paid by Superdrug – read more.

Cheer-up Hubei


Watsons China shows love and care to Hubei Province, China, by donating hygienic supplies with value over RMB 2 million to medical institutes and frontline healthcare workers, to help fight against the COVID-19 pandemic.

Appreciating Frontline Health Workers


The Perfume shop spreads love and care to the dedicated teams on the frontline by packing and sending thousands of hand washes, creams and Easter treats to the new hospital, The Nightingale hospital at London’s Excel Centre as a gesture of appreciation